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McDonald's had won an earlier battle over the similarity between the name Supermac's and the Big Mac. McDonald's loses second 'Mc' trademark case against Supermac's 6 August It pointed out that there were a huge number of pubs, hotels, restaurants, and food products which contain the prefix 'Mc' as part of a surname. Why you can trust BBC News. However, the EU body upheld the US firm's right to own the "Mc" trademark on chicken nuggets and a range of its sandwich products including meat, fish, pork and chicken sandwiches. Supermac's was founded by Galway businessman Pat McDonagh in and is now the largest Irish-owned fast food restaurant firm in the Republic of Ireland. McDonald's had argued that due to its long and continuous use of the 'Mc' term, the trademark had become widely and exclusively associated with McDonald's by EU consumers. The Irish firm claimed that McDonald's had never used the prefix 'Mc' in a standalone sense, but only in combination with other words to brand their products.

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